Berkley scientists have spent 25 years plus perfecting an alluring scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites – Set More Hooks and Catch More Fish! Berkley PowerBait Natural Scent Trout Bait Features: Scientifically proven to outperform salmon eggs and all other prepared baits Smells and tastes like your favorite scents